Training#08: Sun Tzu Art of War & Macro Environment

Master Trainer: Mr. Johari Low (Top Business Planning Guru & Strategist)

What is covered in training #08:
** Sun Tzu Art of War adaptation that we will cover is
第十 – 地形篇
知吾卒之可以擊,而不知敵之不可擊,勝之半也;知敵之可擊,而不知吾卒之不可以擊,勝之半也;知敵之可擊,知吾卒之可以擊,而不知地形之不可以戰,勝之半也。故知兵者,動而不迷,舉而不窮。故曰:知己知彼,勝乃不殆;知天知地,勝乃可全。
(will be translated to english and explain on how to apply in real business world)
** Detailed explanation on how your business is impacted by these macro environments
* Regulatory
* Economic
* Political
* Global/Regional
* Technological
* Ecological
** what questions to ask yourself during your research in macro environments
** example of health trends impacting business
** example of digital trends impacting business
** Coke vs Pepsi story

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